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BRITISH AMERICAN TOBACCO - CIGARETTE PACKAGING

TRADE COMMUNICATION DESIGN AND PRINT

British American Tobacco fully recognises the potential effects of its global footprint. The company has therefore made the reduction of environmental impact a key priority.
For this project, CPW focused on creating environmentally friendly packaging, as well as the internal and external leaflets promoting this refreshing new change.

BRITISH AMERICAN TOBACCO | Creative Production Workshop | Creative Design Solutions
BRITISH AMERICAN TOBACCO | Creative Production Workshop | Creative Design Solutions

Our approach to this project was a logical one, in that we created a simple image of a green tobacco leaf in the shape of a footprint linking nicely to the heading.

This represented BAT’s ongoing commitment in using environmentally friendly packaging throughout their tobacco products.

Simple, yet effective.

BRITISH AMERICAN TOBACCO | Creative Production Workshop | Creative Design Solutions
BRITISH AMERICAN TOBACCO | Creative Production Workshop | Creative Design Solutions
BRITISH AMERICAN TOBACCO | Creative Production Workshop | Creative Design Solutions