3-IN-ONE has a powerful history, producing first-class multipurpose oils for over 125 years. No wonder they are so proud of their legacy and need to create exactly the right image for their products.

We worked closely with the 3-IN-ONE team to design a brochure as the starting point of their new rebrand. One of our most important tasks was selecting exactly the right fonts – not many people realise the impact of the choice of font on any marketing material.

As you can see, we opted for a relaxed, modern script, combined with bold headings with a faded, heritage feel. Eye-catching classic colours and layout completed the look, while ensuring that no one overlooks the vital messages and the finer details.