WRC / FIA
We worked closely with the client on developing the new sessions designs for radio, TV and photographers crew that spread across 12 rallies, covering four continents and 13 countries. This included creating the right images, such as cameras and microphones for use on tabards to illustrate each person’s role that could be identified clearly from a distance.
CPW also designed the WRC event brochures, as well as the ID stickers used to admit different crews to particular races, to be attached for example to professional cameras.
Finally, we created the ID cards, worn on lanyards, to allow entry to the event for different teams, event personnel and FIA officials. Here we used different colours for the specific restricted areas.
In case you’re wondering, this didn’t give our designers free entry – the WRC team added security details to each card after we’d finished our work.
