BRITISH AMERICAN TOBACCO - IRIS

TRADE COMMUNICATION DESIGN AND PRINT

Not every company provides employee incentive schemes, let alone commissioning designers to create the associated promotional material. This has to contribute to British American Tobacco being certified multiple times as a Global Top Employer. And it’s been a real pleasure for us to work with them too.

CPW created the conspicuous eye image for this project, based on the IRIS acronym of their incentive scheme. We also designed the clean, fresh look of the leaflets and the personalised awards for employees, both of which were allocated along with other award incentives.