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WD-40

TRADE Communication DESIGN AND PRINT

What a pleasure to work for such a well-known and highly respected brand. When WD-40 needed new promotional material, they called on CPW to incorporate their strong yellow and blue branding into A4 promotional pieces and leaflets, for trade promotions and wholesalers.

We created the eye-catching forklift image to emphasise the company’s new trade-up deals, creating an icon that could then be used on all their related marketing. We used their flat artwork to create 3D images of WD-40 products for these leaflets, which we also grouped into group shots of the product families.

Vital for the WD-40 team for this campaign was promoting their bulk-buy offers on this campaign. We think you’ll agree they couldn’t have been much clearer on the final leaflets.